The Story behind the NWO Logo

Courtesy of ProWrestlingStories.com

Winter Park, Florida. Summer, 1996. The world’s gaze was fixed on the Olympic Games in Atlanta. Meanwhile, a transformative moment was quietly unfolding a few hours south. Within the vibrant backlots of Disney-MGM Studios, a talented artist named Jenni Sloan was ready to make an impact on professional wrestling. Her influence would extend far beyond any gold medal.

Though not a wrestler, booker, or even a fan, Sloan would, in just sixty minutes, craft a logo that would symbolize an era, ignite a billion-dollar brand, and serve as the iconic emblem for one of wrestling’s most notorious factions: the New World Order.

What started as a modest, low-budget project evolved into one of the most recognized symbols in sports entertainment history. For decades, the inspiring story of the nWo’s defiant black-and-white emblem was hidden. The story of the visionary behind it also remained obscured. That is, until now. This exclusive excerpt from Beyond Nitro: Untold Stories from the WCW Era by Guy Evans reveals it. The book is available now.

The nWo logo was created in a Disney backlot. It was meticulously designed in just one hour by the then-unknown artist Jenni Sloan. WCW never shared this remarkable story. They are revealing it now. This is an exclusive excerpt from “Beyond Nitro: Untold Stories from the WCW Era” by Guy Evans (available now).